Search Engine Optimisation.

For your website to be seen by potential customers you can do several things…

Organic SEO

Organic Search Engine Optimisation (SEO) is when your website content is viewed by Search Engines and the Search Engines deliver your content to people searching for information. 

If the information you have written matches that of a search question, then the Search Engine will show your written content to the searcher. 

The term “Organic” means that you have not paid for any advertising for your website content to appear in search results. Your website content appears in the Search Engine Results Pages (SERPS) by merit. You have content that is relevant to what someone has searched for.

Paid Advertising 

You can gain traffic by paying Google to appear top of SERPS for targeted search terms. This can be quite expensive in the long run but it is good if you have a new website and need to see results fast. 

You can do the same with Paid Social Media Advertising. It is the same process as Google. 

Social Media Marketing

As I said earlier, you can pay social media platforms for your ads to appear in front of potential customers but it does work out expensive. 

You can do a good job yourself by being active on social media and creating the right content that is useful and interesting. 

Conclusion

I can help with SEO but I am not (at the moment) capable of helping with Social Media Marketing.